Coaches Going Corporate

By Lori Shook

8 classes

6.5 hours

This powerful series of eight masterclasses is designed for coaches who are used to working with clients in creative, spontaneous, emotional ways and are unsure how to use these coaching tools with corporate clients. The course will help you to build a bridge so that you can keep your tools, and adapt your approach to successfully do personal development coaching in structured environments and with logical-minded clients.

The course is structured so you can learn around your schedule, combining streaming-video lessons and in-depth coaching demos, with reflective homework questions and coaching practice exercises to help you stretch, learn and embed new skills.

You'll learn the neuroscience behind your coaching tools and what's happening in your clients' brains during coaching; how to move easily from your clients' problems to the internal processes driving their actions; techniques that tap into your clients' creativity and values; ways to identify and replace unhelpful beliefs and emotional addictions; key elements to build trust and credibility with new clients; and simple methods to get even the most resistant clients to willingly engage with emotional and creative coaching tools.

5 ways of learning

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Video teaching
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Coaching demos
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Supporting reading
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Homework questions
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Real-world practice exercises

Course price: £295.00

Coaches Going Corporate by Lori Shook

Course contains 8 classes

We structure our courses so you can learn around your schedule. Each class is made up of bitesize teaching chapters, coaching demos, supporting reading, reflective homework questions, and coaching exercises to practice with your clients.

The Through the Door Model


This easy-to-remember model will help you to move with ease from your clients' external problems to the internal motivators and blocks that drive their actions.

Building Relationship


Learn how to create trust and credibility with your clients from day one, how to push back when clients are in denial, and ways to stay in relationship during a conflict.

The Neuroscience of Coaching


Understand what's happening in your clients' brains as they undergo coaching, and use neuroscience to help your clients tap into their creativity, counteract stress, and create change.

From Resistance to Play


Learn a range of techniques to get even the most resistant clients to relax and willingly engage in your more creative, emotional, 'wacky' coaching tools.

Working with Values


Take your values coaching to deeper levels by helping your clients to replace missing 'foundation' values, and understand the neuroscience of why 'inspirational' values motivate us.

Framing and Metaphor


Creative techniques to help clients step back from the hard focus and emotional intensity of their problems, and tap into their creativity to find new wisdom and insights.

Beliefs and Emotional Addictions


Learn how to identify and work with the beliefs behinds your clients' words, and understand when clients are 'addicted' to anger or drama, and how to help detox these emotional habits.



Skills to focus your clients' attention on their learning, their body, and their emotions, to help them become more aware of themselves, and more resourceful in how they solve their problems.

  1. The videos are wonderful – it’s like having an expert trainer in your back pocket!
  2. Cara Diemont
  3. Coach and Strategist, UAE
  1. One of the best video series I've watched. It taught me so much about my own brain and I am definitely going to be sharing with my clients.
  2. Stephen Light
  3. Leadership Expert and Executive Coach, UK
  1. This course has given me precision of language to explain why we do what we do as coaches.
  2. Dorit Noble
  3. Executive Performance Coach and Nia Trainer, UK
  1. The demos are well done and are realistic examples of issues that corporate clients are often faced with.
  2. Nuket Veral
  3. Executive Coach, Belgium
  1. I love having access to an online library. This course has helped me relax about coaching people in organisations.
  2. Louann McCurdy
  3. Coach, Canada

Common questions

Sign up for the free taster to experience part of the course for yourself. We have carefully chosen the taster chapters so that you’ll gain some new skills and knowledge even if you don’t choose to continue with the full course.

Coaches Going Corporate is designed for trained coaches who are aiming to develop specialist skills to work more confidently with corporate or logical-minded clients. If you are a newly trained coach, this course will help you take your existing coaching skills confidently and professionally into corporate coaching. If you are an experienced coach, this course will act as a bridge, teaching you the neuroscience behind your coaching tools, and sharing an approach to help your corporate, linear-thinking clients buy in to the full range of your coaching tools.

The course if fully refundable. If by the end of 30 days you are not satisfied for any reason, let us know and we will give you a full refund.

Once you have completed the course, the video classes will remain in your personal ‘library’ on forever. One of the benefits of this style of learning is that you can rewatch the video classes any time that you want to refresh your learning.

There is nothing to download. The classes are streaming video and will play directly from your personal ‘library’ on You can log in to your library from any desktop computer, tablet or phone, and watch the classes anytime or anywhere that you have internet access.

Lori Shook

Lori has been a Master Certified Coach since 2001 and she is passionate about training coaches. From 1998 to 2012 Lori worked at the Coaches Training Institute (CTI) where she was responsible for teaching and supervising coaches, training trainers, and expanding CTI into 14 new countries.

Along the way, Lori has coached countless clients in Fortune 500 companies, startups and public service organisations. She has developed ways to bring personal development to corporate and logical-minded clients and is passionate about training other coaches to do the same.

You can find out more about Lori and her work at